Merged agencies Marketecture and Clock Creative reveal new name

Merged MediaCityUK-based B2B marketing agencies Marketecture and Clock Creative have revealed the new name for the combined agency: Upp B2B.

Bringing together over 30 creative and strategic minds, Upp B2B will continue the great work that both agencies are renowned for in the North West, namely focusing on solving key business challenges, building market-leading brands and delivering measurable business impact and growth.

Michael Clark, newly appointed managing director of Upp B2B, commented: “The key driver for the merger was to take both founding agencies up to the next level – in skills, expertise and size – to help us achieve our ambitions. We strongly believe that the combined agency will also bring new value to clients looking to take their businesses upwards.

He adds: “The name Upp, is purposely spelt with a ‘double p’, a subtle nod to the fact that b2b is increasingly a people-to-people (p-to-p) proposition where emotional connections are as important as rational benefits. Upp B2B is a truly specialist b2b agency for businesses serious about growth. We are focused on an ambitious three-year growth plan to create a b2b agency of choice positioning throughout the UK, with a strong reputation for brand and digital.”

Upp B2B specialises in brand strategy and development, creative, content, and digital marketing. Its client list includes PetSafe, DHL Supply Chain, AMEC, Reed Elsevier, Financial Times, dock10, Johnston Sweepers, Chep, London Business School, Lloyd’s Register, TfGM, Pall-Ex, and Rolls Royce.

For further information about Upp B2B visit www.uppb2b.co.uk, call 0161 786 8040 or connect via twitter @UppB2B.