Digital Salford Launches Smart Strategy
Ambitious plans for Salford to become an internationally-recognised Connected Digital City gain momentum
Open Wednesday to Saturday weekly, 26th November to 13th December
GRUB, Manchester’s leading independent street food and events collective, is teaming up with MediaCity to bring a brand new festive activation to the waterfront this winter. GRUB On The Docks: Christmas Takeover will run from 26 November to 13 December and will transform the On The Docks site into a cosy seasonal hub for residents, workers and visitors. Expect great food, winter drinks, festive entertainment, a mini Christmas market and community led experiences curated in true GRUB style.
Across three long weekends, the site will come alive with a rotating street food line up, Christmas specials and festive moments throughout the takeover. The core trader line up includes CAFF, Above and Beyond, Baby Mayhem and Wholesome Junkies. Baby Mayhem will launch a brand new dessert exclusive to MediaCity. Wholesome Junkies bring the award winning vegan cooking that has been featured on Netflix and on BBC’s Million Pound Menu. The festive GRUB bar will serve a bespoke seasonal drinks menu and Christmas Tree Collection will run throughout the full three week run.
This takeover is just the start. GRUB and MediaCity are developing a long term partnership that will bring even more food, drink and cultural experiences to the waterfront. In 2026, GRUB will expand its programme in MediaCity with a refreshed calendar of events and activations, with more details coming soon. Joshua McAllister, Senior Events Manager at MediaCity said: “Partnering with GRUB for the GRUB On The Docks: Christmas Takeover is an exciting step as we continue to evolve the experiences on offer at MediaCity. With a focus on independent talent, great Manchester food tenants, seasonal drinks and relaxed festive moments, this collaboration reflects our aim to create vibrant, inclusive spaces. We are confident GRUB will bring a warm and enjoyable addition for everyone to discover this winter.”
Week 1: Festive Kick Off (26–29 Nov)
Week 2: Christmas Market (3–6 Dec)
Week 3: Apres Ski Party (10–13 Dec)
Ambitious plans for Salford to become an internationally-recognised Connected Digital City gain momentum
dock10 has completed full post production and delivery of 10 x 3-minute animated music videos for Sky Kids.