MediaCityUK-based Media Agency Group (MAG) has been appointed by Herbalife, one of the world’s leading nutrition companies.
MAG will be coordinating a series of UK-based advertising campaigns across a range of media formats with the well-recognised brand, which is a supplier of high-quality products and programmes that offer successful weight loss, improved nutrition and enhanced personal care.
Activity has already commenced with an initial multimedia advertising campaign across the UK and Northern Ireland, encompassing a nationwide digital and traditional media strategy, targeting both existing Herbalife members and prospective new customers.
Herbalife’s innovative and nature-inspired formulas and products have been developed by scientists and nutritionists with personal wellness goals in mind. The brand has become recognised on a global scale thanks to high-profile sponsorship deals in place with the likes of Real Madrid star Cristiano Ronaldo and the Los Angeles Galaxy soccer team.
Herbalife has now turned to Media Agency Group to help raise awareness of the brand and improve sales in the UK marketplace across multiple media channels and formats through highly-targeted advertising campaigns.
The brand is currently looking to promote its healthy Ideal breakfast range, with ads encouraging the British public to “change your breakfast, change your life.”
John Kehoe, CEO of Media Agency Group, said:
“This latest appointment for MAG is one we’re all delighted with, and we’re very excited about the prospect of working with Herbalife on a wide range of exciting ad campaigns in the coming months to help them reach their ideal audience here in the UK.”
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