Rejected Rice Krispies and Coco Pops become the latest ‘upcycled’ alcoholic tipple
Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer.
20/06/2025
“We’re proud that both of these projects were recognised. One is grounded in biology and public health, the other in UK music history and clever ad craft. What they share is a belief in the power of sound to communicate, surprise and stick. Huge credit to our clients and collaborators who trusted us to push the brief.”
Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer.
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