Equinox Films Launch JCB’s Latest Big Digger
Equinox Film & TV has created a series of five promotional films for JCB to mark the launch of its new machine, the Hydradig.
From bum-lifts to nose jobs, sculpted abs to breast enlargements, The Surjury allows people to explore their choices more thoroughly, and to take measured advice from their peers, some of whom may previously have gone under the knife themselves and will happily hold court on the subject.
Channel 4 has commissioned a striking new factual entertainment series from Gobstopper Television in Manchester, where a 12-strong jury of the public must decide if people get the cosmetic surgery they’ve always dreamed of.
From bum-lifts to nose jobs, sculpted abs to breast enlargements, The Surjury allows people to explore their choices more thoroughly, and to take measured advice from their peers, some of whom may previously have gone under the knife themselves and will happily hold court on the subject.
Ross McCarthy CEO and Executive Producer for Gobstopper Television commented: “This is a totally new way of doing peer to peer advice, our pitchers will either get the surgery they’ve always wanted, or a massive boost in confidence when the public rules they don’t need work at all!’
While some of their reasons for surgery will be obvious, some will require the candidate to remove items of clothing to show exactly what they want done and where, in an effort to secure 75% of the jury vote and get their procedure. Months later they’ll be invited back to show off the results.
Becky Cadman Factual Entertainment Commissioning Editor, Channel 4 said: “The Surjury is an innovative format that promises to literally, get under the skin of people who think that a quick fix is their best option.”
The Surjury was commissioned by Channel 4 Factual Entertainment Commissioning Editor Becky Cadman. The series will be made by Gobstopper Television in Manchester and filmed at Dock 10. Ross McCarthy and Sharyn Mills will Executive produce for Gobstopper Television, Moray London will series produce.
Equinox Film & TV has created a series of five promotional films for JCB to mark the launch of its new machine, the Hydradig.
Fast growing brand activation specialists celebrate new MediaCityUK location with national campaign for Alpen featuring Amanda Holden
MediaCityUK based media services business dock10 has appointed PR firm Rule 5, with a regional and corporate PR brief. dock10 is well known as a major supplier of studios, post production and managed services to the BBC, ITV and a host of independent TV production companies. It is now actively growing its customer base beyond the broadcast sector.