Travis Perkins chooses Upp B2B for strategic brand review
MediaCityUK-based brand creation and activation agency Upp B2B has been commissioned by Travis Perkins (part of Travis Perkins plc) to…
The new building acts as a gateway to MediaCityUK, featuring a large installation of coloured LED lights. Its unique exterior lighting panel displays bespoke motion messages along the prow of the building, creating a distinct and striking effect for those accessing MediaCityUK via the Broadway entrance.
Creative workspaces cover six floors of Tomorrow, and agreements have been reached with several companies, including digital and tech agencies to occupy space. The ground floor co-working space will provide a place for relaxed meetings and hot-desking, and will feature an exciting independent retail operator to be announced shortly.
On the upper floors, Tomorrow will feature a 112-bed Premier Inn hotel over four storeys. This provides further options for business users and visitors, demonstrating MediaCityUK’s position in the leisure and tourism market as a popular visitor destination.
The managing director of MediaCityUK, Stephen Wild, said: “These pictures show what an exciting new hub Tomorrow is for creative and digital firms as well as visitors of MediaCityUK. It is designed to be a highly flexible space – a key consideration for occupiers in the rapidly changing world of workspace.”
“The Premier Inn is also a fantastic addition to MediaCityUK as both a thriving business and leisure destination. Our recently approved plans to double in size over the next 10 years, means more hotels, bars and restaurants will be vital to the success of creating a fantastic environment in which people can live, work and play.”
The Premier Inn commenced trading on 22nd September and is fully open for bookings. The Tomorrow launch event takes place on 29th September and the first occupiers are expected to move in prior to Christmas.
MediaCityUK is home to BBC North, ITV, Coronation Street, SIS LIVE, the University of Salford, dock10 and over 250 smaller creative and tech businesses.
To register interest in Tomorrow or inquire about the launch, please email lynn.haime@mediacityuk.co.uk
For Premier Inn bookings, go to www.premierinn.com
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