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Fast growing brand activation specialists celebrate new MediaCityUK location with national campaign for Alpen featuring Amanda Holden
ITV has today confirmed a new multi-million-pound entertainment attraction, celebrating TV blockbuster I’m A Celebrity... Get Me Out Of Here! will open at The Lowry’s brand new The Watergardens development at MediaCityUK.
The I’m A Celebrity… Jungle Challenge will open later next year as an epic 2500 square metre indoor entertainment feature in MediaCityUK, Salford, featuring the iconic Base Camp, Croc Creek and Snake Rock in the ultimate jungle encounter.
The action-packed family entertainment centre promises to take campmates into the heart of the jungle where you’ll need to navigate a series of obstacles and challenges. Face your fears, test your nerve and agility and venture into the jungle canopy, collecting stars as you go to be crowned king or queen of the jungle!
James Penfold, Controller of Partnerships for ITV said: “The I’m A Celebrity… Jungle Challenge is a one of a kind, multi-sensory adrenaline adventure. It brings together the heart and soul of the hugely celebrated series, and ITV’s expertise in curating fantastic, memorable live brand experiences as a great example of our More than TV strategy.”
“I am delighted to reveal that “I’m A Celebrity… Jungle Challenge“ opening at The Watergardens, MediaCityUK next year will be the first of its kind in the UK. I am confident that the experience will be a huge draw for people across the North West and beyond as they look to get closer to the action of this iconic TV show” -Jason Pullen
Today’s announcement is the next exciting chapter in ITV’s expanding portfolio of live events, tours and attractions, which includes Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience and the more recently announced, ITV Daytime Studios Tour at Television Centre in London.
Work to transform the space into the thrilling jungle experience is expected to start early 2020 and will open later in the year. Visitors can expect a 90minute action packed challenge through jungle ziplines, parachute drops and vertical climbing walls; the perfect day out for all the family!
Visit www.imacelebrityjunglechallenge.co.uk to register for exciting attraction news, exclusive previews and on sale ticketing information. First to play tickets will be released later this year.
Fast growing brand activation specialists celebrate new MediaCityUK location with national campaign for Alpen featuring Amanda Holden
Fitness fans across MediaCityUK and beyond are gearing up for the annual Nuffield Salford Triathlon, as it returns for its third year on Sunday, 31stJuly 2016. The last few places remain open for entry, as over 800 have already signed up to the take on the exciting sporting challenge.
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